Apple Launches $329 iPad to Challenge Google Chromebook in Education Market

Arthur J. Villasanta – Fourth Estate Contributor

Cupertino, CA, United States (4E) – Apple, Inc has just released a 9.7-inch iPad (2018) surprisingly priced at $329 in an effort to dislodge Google and its cheap Chromebooks from the leadership position in the profitable K-12 student market.

The iPad is a line of tablet computers running Apple’s iOS mobile operating system. The first iPad was released on April 3, 2010. The iPad (2018) is available for pre-order starting March 27.

It’s an update of the iPad (2017), which was released in March of that year and is also priced at $329. On the other hand, the newest Google Chromebook, the Chromebook Flip C101 released in September 2017, has a retail price ranging from $289 to $318.

The iPad (2018) looks similar to the iPad (2017) on the surface, but includes support for an Apple Pencil stylus. The stylus was previously only available with Apple’s more expensive iPad Pro models. The iPad (2018) packs a more powerful A10 Fusion chip, which is the same processor found in the iPad Pro.

The iPad (2018) is more expensive than a Chromebook and is aesthetically as unappealing as the older model. Apple, however, claims this year’s iPad and its A10 chip makes the iPad more powerful than virtually all Chromebooks on the market.

Apple also boasted about the new iPad’s Augmented Reality (AR) capabilities in the classroom, a feature unavailable in Chromebooks. Apple’s Vice President of Product Marketing Greg Joswiak claims the new iPad is the greatest device ever created for students in the classroom.

Apple, however, has been losing market share in the rich U.S. education market to Google and its internet-connected Chromebooks. Chromebooks are designed specifically to run online apps like Google’s Chrome browser; Google Docs; Google Drive and Android apps.

Google’s Chromebooks controlled over 60% of the education market in the third quarter of 2017, said analysis group Futuresource Consulting. Microsoft’s Windows held 22% of the market, while Apple’s MacOS and iOS controlled only 17%.

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